Golden Fest is the biggest music festival in El Salvador, organized by Golden, a local beer brand. For the 2019 edition, we created a strong, timeless and versatile identity inspired by pop music.
The challenge was to create a universe of elements that coexisted in outdoor media, print, television, digital and merch.
Outdoor artists revelation
Website
GOLDEN FEST
Client: Anheuser-Busch InBev / La Constancia - Golden
Agency: Ogilvy
Office: El Salvador
General Creative Director: Rodrigo Tablas
Creative Director: Fernando Sandoval
Art Direction: Alexander Membreño
Design Team: Alexander Membreño, Stanley Majano, Luis Portal, Otto Hernández
Motion Graphics: Stanley Majano, Alexander Membreño
Copywriter: Nelson Urquia
Project Manager: Francisco Ángel
Social Team: Edwin Arias / Eduardo Martínez
Year: 2019
